There is no question that the online marketplace has changed the way consumers shop throughout the world. All forms of social media are marketing tools that are unparalleled by any other means. Twenty years ago it would have been unthinkable for a company to create a presence that would draw in willing customers for advertising purposes. Today, a company without a Facebook page is a company that loses countless dollars in opportunity costs.

Current and prospective customers “like” a page so that they can see more posts from the company, sometimes on a daily basis. Those who regularly see a company’s name is much more apt to purchase from that business.

If you do not have a Facebook page or if you have one but are not getting the results you desire, you probably are unaware of the components that are needed to pique customers’ interests and keep them coming back for more. A good Facebook landing page is the first step to using social media to inexpensively and effectively market your goods.

A good Facebook landing page needs to be attractive. The photos that you choose for the landing page need to be eye-catching and informative at the same time. Give users reason to continue through your Facebook presence. You may include videos, interactive content, or just a series of simple images. The importance of a landing page is that the Facebook user clearly understands which page they are visiting and why they should “like” it.

Liking your Facebook presence is the main purpose of the landing page. Make a clear statement to users about the benefits of liking your page. Offer exclusive giveaways, discounts, and free advice to Facebook fans. Provide incentives for fans to share your page, such as promotions for every hallmark number of likes that is reached.

Of course, once the landing page is created you do have the task of making sure you have regular content that is interesting, educational, or entertaining. This will further encourage Facebook users to visit and share your page with their friends.